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FIAT 500 - STAMPA / PRINT

Campagna stampa che promuove il ritorno della 500 puntando sull'effetto nostalgia di celebri canzoni italiane degli anni '60.
 
Print campaign promoting the 500 car comeback. Headlines are based on famous Italian songs of the 60s, when the car was released for the first time.
Headline: "You left her with a tear on your face. Now you can finally meet her again."
(Song quote: Una lacrima sul viso/ A tear on your face by Bobby Solo)
Headline: "You discovered her with 24.000 kisses. Get ready for a second date."
(Song quote: 24.000 baci/ 24.000 kisses by Gianni Morandi)
FIAT 500 - STAMPA / PRINT
Published:

FIAT 500 - STAMPA / PRINT

Campagna copy ad multisoggetto che punta sull'effetto nostalgia per promuovere il ritorno della mitica 500.

Published:

Creative Fields